An individual award for a professional who can demonstrate excellence in the support of existing customers which has led to exceptional retention and growth.

To enter, the nominee should demonstrate:

✔ Effective approaches to maintaining & expanding relationships with existing accounts leading to retention of the main contract.

✔ Decisive approach to solving problems within an account - be analytical and methodical while being able to act quickly & efficiently. What was your approach to gaining support from across your business?

✔ Effective approaches to expanding an existing account, creating new opportunities within existing accounts leading to revenue growth.

This individual Award is to recognise the best Sales Development Representative who shows how they effectively manage the initial stages of the sales cycle. From prospecting to qualifying leads and starting to build pipelines.

Nominees should give evidence of:

✔ Your approach to successful prospecting which has led to you hitting your KPIs. Explain how what tools, data, messaging, strategies you use.

✔ How you engage new prospects from cold, what research do you carry out? Provide evidence as to how your activities have led to qualified pipeline creation.

✔ How you uncover a prospect's pains and qualify/ quantify them?

✔ How you have overcome an objection/s which contributed to the prospect eventually closed/won?

This award is to recognise the outstanding achievement of someone who is new to the sales arena. To enter, the nominee should give evidence of:

✔ Individual achievements/recent sales successes.

✔ Impact on organisation.

✔ Attitude to role and training/ onboarding received.

✔ Ethical selling.

An organisation or partnership award to recognise programmes that have been implemented in organisations to make a real difference to the sales environment.

To enter, the nominee should give evidence of:

✔ A niche approach to developing and implementing a customised programme.

✔ Clear resulting benefits to individuals, teams, the organisation, customers and/or the Sales profession.

✔ A senior operational sponsor championing the programme.

✔ Improvements to strategy, process, skill, behaviours and/or motivations for selling.

An individual award for Directors responsible for creating and delivering sales strategy. The statement should give evidence of:

✔ Effective strategy: develops and implements sales plans and profit targets.

✔ Excellent leadership: inspires and motivates the sales team.

✔ Delivering results: achieving targets for: revenue, profitability & sales growth.

✔ Describe what makes the nominee exceptional.

This category is sponsored by:

This award is suited towards a company that prides itself on being a great place to work both in terms of results/growth, staff/employee satisfaction/motivation, D&I, wellbeing and general company culture.

The award covers a 12 month period, so please bear this in mind when talking about particular activities or incentives offered to employees.


✔ Why is your company such a great place to work?

✔ What do you think makes it stand out from your peers?

✔ How does company culture help generate results?

✔ How has this enhanced the staff morale? Give examples of best practice.

✔ Engagement of staff through social policy.

✔ How does your company empower staff to do their jobs better? Give examples. Can you give examples of CSR activities? ie Charity events etc

✔ How do you motivate staff and reward loyalty? This can include outlines of bonus/ commission schemes, extra leave, holidays, prizes etc.

✔ Please provide testimonials from your staff.

An individual award for a Sales Manager who leads a team where the role is predominantly sales focused. The nominee should give evidence of:

✔ Excellent planning: Develops, communicates and implements an effective team plan and sets targets.

✔ Excellent management skills: Inspires and motivates the sales team.

✔ Delivers results: Achieves excellent results through their team.

✔ What makes the nominee exceptional.

The winner of Sales Professional of the Year will need to showcase their ability to effectively manage and execute the full 360 sales cycle over the year.

They will demonstrate their ability to:

✔ Consistently achieve and exceed sales targets and wider KPIs. Describe how these were achieved with contextual examples.

✔ Conduct a robust discovery process.

✔ Communicate their approach to expediting the sales process.

✔ Show evidence of their negotiation skills leading to closing a sale.

✔ Apply ethical conduct as part of their interactions with prospects.

A group award for sales teams in organisations.

The nomination should give evidence of:

✔ Sales focus: strong commitment to professional and ethical selling throughout the team.

✔ An effective team: works closely together, supporting each other: identifying common goals and finding common ground in order to adopt the best ideas for taking forward sales initiatives.

✔ Achieving results: demonstrates excellent sales results.

✔ What makes the team exceptional.

This is an Award to recognise Independent Training Providers who run/design and deliver Sales Training courses for their clients.

To enter the nomination should give evidence of:

✔ How you tailor your offer to meet client's specific requirements.


✔ How you support, inspire and motivate learners while providing evidence of how you embed continuous learning.

✔ Evidence what makes the Training Provider exceptional and how their provision has impacted on increased revenue and sales skills within the learner base.

This unique award recognises individuals across the sales profession who leverage Linkedin & YouTube to provide thought leadership, innovation and inspiration surrounding pertinent issues within the sales profession.

Nominees must work directly in or support the sales profession. To nominate yourself or a colleague CLICK HERE

N.B. This category will not be part of the wider in-person judging process, nominees' social profiles and activity will be assessed through data analysis by independent partners, based on the following metrics:  

✔ Followers: Number of people following you/the nominees

✔ Engagement: Number of mentions, shares, links and impressions of your/the nominees' posts

✔ Reach: How many people have seen your/the nominees' posts

The 'Top 100 Sales Influencers Index 2025' will be published at the National Sales Conference 2025 and distributed at the National Sales Awards ceremony with the ultimate winner announced on stage and presented with their trophy.