An individual award for a professional who can demonstrate excellence in the support of existing customers which has led to exceptional retention and growth.

To enter, the nominee should demonstrate:

✔ Effective approaches to maintaining & expanding relationships with existing accounts leading to retention of the main contract.

✔ Decisive approach to solving problems within an account - be analytical and methodical while being able to act quickly & efficiently. What was your approach to gaining support from across your business?

✔ Effective approaches to expanding an existing account, creating new opportunities within existing accounts leading to revenue growth.

Nominations can be submitted by the nominee themselves, peers, or senior leaders

This individual award is to recognise the best SDR or BDR who can show how they effectively manage the initial stages of the sales cycle. From prospecting to qualifying leads and starting to build pipelines.

Nominees should give evidence of:

✔ Your approach to successful prospecting which has led to you hitting your KPIs. Explain what tools, data, messaging, strategies you use.

✔ How you engage new prospects from cold, what research do you carry out? Provide evidence as to how your activities have led to qualified pipeline creation.

✔ How you uncover a prospect's pains and qualify/ quantify them?

✔ How you have overcome an objection/s which contributed to the prospect eventually closed/won?

Nominations can be submitted by the nominee themselves, peers, or senior leaders

This award recognises an exeptional individual early in their Sales career who demonstrates outstanding potential, rapid personal growth and significant contribution to their team.

To enter, the nominee should give evidence of:

✔ Attitude to role and training/ onboarding received.

✔ Individual achievements/recent sales successes.

✔ Impact on organisation.


✔ Commitment to ethical selling.

Nominations can be submitted by the nominee themselves, peers, or senior leaders

This award recognises an outstanding Sales training programme that have been designed and implemented by a Sales and or L&D department within a business, not an off the shelf programme from an external provider.

To enter, the nominee should give evidence of:

✔ A unique approach to developing and implementing a customised programme.

✔ Clear ROI for Sales teams.

✔ A senior operational sponsor championing the programme.

✔ Improvements to strategy, process, skill, behaviours and/or motivations for selling.

An individual award for Directors responsible for creating and delivering sales strategy. The statement should give evidence of:

✔ Effective strategy: develops and implements sales plans and profit targets.

✔ Excellent leadership: inspires and motivates the sales team.

✔ Delivering results: achieving targets for: revenue, profitability & sales growth.

✔ Describe what makes the nominee exceptional.

Nominations can be submitted by the nominee themselves, peers, or senior leaders.

This category is sponsored by:

This award recognises organisations that demonstrate exceptional commitment to creating an outstanding environment for sales professionals to thrive. This award celebrates companies that prioritise employee development, foster a positive culture, and implement innovative strategies to attract, retain, and support top sales talent.

✔ Why is your company such a great place to work?

✔ What do you think makes it stand out from your peers?

✔ How does company culture help generate results?

✔ How has this enhanced the staff morale? Give examples of best practice.

✔ Engagement of staff through social policy.

✔ How does your company empower staff to do their jobs better? Give examples. Can you give examples of CSR activities?

✔ How do you motivate staff and reward loyalty? This can include innovative bonus/ commission schemes, extra leave, holidays, prizes etc.

✔ Please provide testimonials from sales colleagues.

This award recognises an individual who has demonstrated exceptional leadership, strategic thinking and performance in managing and developing a sales team.

✔ Excellent planning: Develops, communicates and implements an effective team plan including realistic targets.

✔ Excellent management skills: Inspires, supports and motivates the sales team.

✔ Achieves consistent results across their team.

✔ What makes the nominee exceptional.

Nominations can be submitted by the nominee themselves, peers, or senior leaders

The winner of Sales Professional of the Year will need to showcase their ability to effectively manage and execute the full 360 sales cycle over the year.

They will demonstrate their ability to:

✔ Consistently achieve and exceed sales targets and wider KPIs. Describe how these were achieved with contextual examples.

✔ Conduct a robust discovery process.

✔ Communicate their approach to expediting the sales process.

✔ Show evidence of their negotiation skills leading to closing a sale.

✔ Apply ethical conduct as part of their interactions with prospects.

Nominations can be submitted by the nominee themselves, peers, or senior leaders

A group award for sales teams in organisations.

The nomination should give evidence of:

✔ Sales focus: strong commitment to professional and ethical selling throughout the team.

✔ An effective team: works closely together, supporting each other: identifying common goals and finding common ground in order to adopt the best ideas for taking forward sales initiatives.

✔ Achieving results: demonstrates excellent sales results.

✔ What makes the team exceptional.

Nominations can be submitted by the nominee themselves, peers, or senior leaders.

This is an Award to recognise Independent Training Providers who run/design and deliver Sales Training courses for their clients.

To enter the nomination should give evidence of:

✔ How you tailor your offer to meet client's specific requirements.


✔ How you support, inspire and motivate learners while providing evidence of how you embed continuous learning.

✔ Evidence what makes the Training Provider exceptional and how their provision has impacted on increased revenue and sales skills within the learner base.

Nominations can be submitted by the nominee themselves or their client/s.

This unique award recognises individuals across the sales profession who leverage Linkedin & YouTube to provide thought leadership, innovation and inspiration surrounding pertinent issues within the sales profession.

Nominees must work directly in or support the sales profession. To nominate yourself or a colleague CLICK HERE

N.B. This category will not be part of the wider in-person judging process, nominees' social profiles and activity will be assessed through data analysis by independent partners, based on the following metrics:  

✔ Followers: Number of people following you/the nominees

✔ Engagement: Number of mentions, shares, links and impressions of your/the nominees' posts

✔ Reach: How many people have seen your/the nominees' posts

The 'Top 100 Sales Influencers Index 2025' will be published at the National Sales Conference 2025 and distributed at the National Sales Awards ceremony with the ultimate winner announced on stage and presented with their trophy.