RECOGNISE & REWARD SUCCESS IN SALES
CELEBRATING EXCELLENCE IN SALES
The National Sales Awards recognises, rewards and celebrates the very best performing individuals and teams across the Sales profession. The Awards exist to not only recognise the metrics, but also the dedication, perseverance and passion that drives growth within every successful business.
Our ten individual and team categories range from Sales Director of the Year, Sales Team of the Year, Sales Manager of the Year, SDR of the Year, Rising Star and more!
At the heart of the National Sales Awards is fairness, transparency and integrity. To ensure the highest standards of ethics, nominees will be judged by a panel of independent Sales Leaders who will evaluate objectively, free from internal bias and will score based solely on merit.
The judging process will be managed remotely & online, but the celebrations are very much in person! The nominations will be scored remotely and then finalists will be asked to showcase their achievements (online) to an independent panel of judges. The eventual winners will be announced live on stage at the awards ceremony on 13 November (Birmingham), ensuring everyone celebrates in style!
There is no fee to nominate and the returns for being recognised on a national stage are boundless!
OUR SPONSORS
CATEGORIES | Nominate Within Drop Downs
CATEGORIES | Nominate Within Drop Downs
Account Manager
Nominations can be submitted by the nominee themselves, peers, or senior leaders.
Inside Sales Rep (SDR or BDR)
Nominations can be submitted by the nominee themselves, peers, or senior leaders.
Rising Star
Nominations can be submitted by the nominee themselves, peers, or senior leaders.
Sales Development Prog. (Internal)
Designed and implemented by a Sales and or L&D department within a business, not an off the shelf programme from an external provider.
Sales Director
Nominations can be submitted by the nominee themselves, peers, or senior leaders.
This category is sponsored by:
Sales Employer
This award recognises & celebrates companies that prioritise employee development, foster a positive culture, and implement innovative strategies to attract, retain, and support top sales talent.
Sales Development Prog. (External)
This is an Award to recognise Independent Training Providers who run/design and deliver Sales Training courses for their clients.
Nominations can be submitted by the nominee themselves or their client/s.
Sales Professional
Nominations can be submitted by the nominee themselves, peers, or senior leaders.
Sales Team
Nominations can be submitted by the nominee themselves, peers, or senior leaders.
Sales Manager
Nominations can be submitted by the nominee themselves, peers, or senior leaders.
Top Sales Influencer
This category is not be part of the wider qualitative judging process. Nominees' Linkedin activity will be assessed through independent data analysis & engagement metrics.
The ranked 'Top 100 Sales Influencers Index 2025' will be announced at the London National Sales Conference (3 July) and recognised again at the National Sales Awards ceremony (13 November), with the ultimate winner announced on stage and presented with their trophy.
This category is sponsored by:
YOUR JUDGES | Independent Panel
YOUR JUDGES | Panel of independent Sales Leaders
Will Matthews
Sales Ops &
Effectiveness Director
Sue Preston
Vice President,
WW Advisory
Gareth Jones
Head of
SOHO Sales
Candice
Arnold
Chief Revenue Officer (CRO)
Tony Hughes
Chief Executive Officer (CEO)
Mike Farrell
Director of
Protection Sales
Chris Brindley MBE
Elite Sports
Business Mentor
Joel Markham
Head of Schemes Sales, Marketing & Operations
Ben Turner
Director of Membership
& Registrations
Stella Round
Performance Coach & Mental Health Ambassador
Mel Bunston
Senior Capture
Manager
Lucy Davis
Chief Executive Officer (CEO)
Charlotte Preston
Head of Mid Corporate Sales, London & South Regions
Will Matthews
Sales Ops &
Effectiveness Director
Sue Preston
Vice President,
WW Advisory
Gareth Jones
Head of
SOHO Sales
Candice Arnold
Chief Revenue Officer
Tony Hughes
Chief Executive Officer
(CEO)
Mike Farrell
Director of
Protection Sales
Chris Brindley MBE
Elite Sports
Business Mentor
Joel Markham
Head of Schemes Sales, Marketing & Operations
Ben Turner
Director of Membership
& Registrations
Stella Round
Performance Coach & Delegate Representative
Mel Bunston
Senior Capture
Manager
Lucy Davis
Chief Executive
Officer
Charlotte Preston
Head of Mid
Corporate Sales
DATES FOR YOUR DIARY
DATES FOR YOUR DIARY | Important dates for 2025
18 MARCH
Nominations Open
(No admission fee to nominate)
30 APRIL
Webinar Bootcamp: "How To Create A Winning Nomination"
11 JULY
Nominations Close
(Yes, you can nominate yourself)
18 JULY
Finalists Shortlist Announced
AUG - SEPT
Judging process commences to review & score the finalists' submissions
29-30 SEPT*
Professional discussion will take place (online) between the finalists & judges.
*Time slots will be allocated in advance.
13 NOV, 13.00hrs
Networking Lunch for finalists & judges in the VIP Lounge at the National Sales Conference, Birmingham
13 NOV, 18.00hrs
Welcome Drink, followed by Street Food & Ceremony
Dress to Impress!
Table of 10 only £1,000+VAT
DATES FOR YOUR DIARY
FREQUENTLY ASKED QUESTIONS | FAQs
What period of success can be considered for submission?
What is the judging process?
- Lincoln West will appoint a team of judges who will make an assessment of all the nominations and score each entry according to the guidelines & criteria.
- The Judges decision is final and binding, and no correspondence will be entered into.
- By submitting a nomination you agree to supply any additional supporting evidence or other information requested.
- The Judges may also reallocate an entry to a different category.
Why is the judging process remote & online, as opposed to in person?
What networking opportunities are there?
When & where is the National Sales Awards taking place?
How much is it to get involved?
We understand 'budget' is a consideration, but we also believe it is important to celebrate success and win together as a team. So to help minimise resisitance from your CFO, the nomination process is FREE TO ENTER and the Awards Ceremony attendance is priced at cost - only £1,000 for a table of 10 (Book by 31 July). So if you're interested in sponsoring to help support this sales community event, please get in touch.
Terms & Conditions
The awards will be administered by Lincoln West & National Sales Conference Team
- All nominations are FREE to submit.
- Deadline for submitting your nomination form is 11 July at 23.59hrs
- Please submit your completed nomination via the online form, which you will receive confirmation of receipt. Hard copy nominations will not be accepted.
- Lincoln West will not be liable for delayed, lost or damaged/corrupt entries, documents or files.
- After the nomination’s deadline, our Judges* will review your submission and select the shortlist of finalists.
- Finalists shortlist will be announced on 18 July. If you have not heard from us by the 1st August your nominee has not been short-listed.
- All finalists will be invited to an online professional discussion, to present and talk about their entry in front of three category judges within a 45 min time allocation. This will take place on 29-30 September 2025.
- Please be sure that your nominee can attend the online professional discussion on 29-30 September 2025.
- By submitting your entry you are confirming that the information it contains is correct. If the information submitted is found to be inaccurate your nominee will be disqualified.
- Finalists are obliged to commit to attending the awards ceremony on the 13th November 2025 in Birmingham. If a finalist is unable to attend the awards ceremony, a representative from their company must attend in their place. Book your table HERE
- All winners will be announced on stage and invited to collect their trophy at the awards ceremony.
*All judges are independent to the National Sales Awards team to ensure ethical and impartiality standards are upheld. Also, our Head judge will oversee the whole judging process to maintain quality and fairness.