The nominee's achievements considered for evaluation should be based on a 12 month period, anytime from 1 January 2024 to the present day.

Stage 1 - Following the 11 July deadline, all the nominations will be reviewed to create a shortlist of finalists. To become an awards finalist, you will need to meet specific criteria including but not limited to: relevance to the category, impact & results, innovation & creativity, supporting evidence as well as presenting your entry in a well-structured and easy-to-understand format, adhering to word count limits.

Stage 2 - In August & September these finalists will be scored by an independent panel of judges.

Stage 3 - To review and ensure these scores are both valid & fair the final stage will be an online professional discussion process (approx. 30-45mins), taking place on 29-30 September. You will be allocated a time slot, but for now please block both these dates out in advance. This final stage of the judging process is compulsory.

The Team of Judges

• Lincoln West will appoint a team of judges who will make an assessment of all the nominations and score each entry according to the guidelines & criteria.
• The Judges decision is final and binding, and no correspondence will be entered into.
• By submitting a nomination you agree to supply any additional supporting evidence or other information requested.
• The Judges may also reallocate an entry to a different category.

All judges & finalists will be invited to a Networking Lunch on 13 November (14.00hrs), in the VIP Lounge at the National Sales Conference. This will provide a more relaxed opportunity to connect with peers, away from the pressures & limited time typically experienced during an in person judging experience.

At the evening Awards ceremony, we've broken tradition to combine, the Welcome Drinks & Dinner to allow more time for attendees to connect & relax, before officially taking their seats for the awards presentations. There will be a selection of themed Street Food stations to provide more choice & time to connect with other guests.

We understand 'budget' is a consideration, but we also believe it is important to celebrate success and win together as a team. So to help minimise resisitance from your CFO, the nomination process is FREE TO ENTER and the Awards Ceremony attendance is priced at cost - only £1,000 for a table of 10 (Book by 31 July). So if you're interested in sponsoring to help support this sales community event, please get in touch.

The awards will be administered by Lincoln West & National Sales Conference Team

• All nominations are FREE to submit.
• Deadline for submitting your nomination form is 11 July at 23.59hrs
• Please submit your completed nomination via the online form, which you will receive confirmation of receipt. Hard copy nominations will not be accepted.
• Lincoln West will not be liable for delayed, lost or damaged/corrupt entries, documents or files.
• After the nomination’s deadline, our Judges* will review your submission and select the shortlist of finalists.
• Finalists shortlist will be announced on 18 July. If you have not heard from us by the 1st August your nominee has not been short-listed.
• All finalists will be invited to an online professional discussion, to present and talk about their entry in front of three category judges within a 45 min time allocation. This will take place on 29-30 September 2025.
• Please be sure that your nominee can attend the online professional discussion on 29-30 September 2025.
• By submitting your entry you are confirming that the information it contains is correct. If the information submitted is found to be inaccurate your nominee will be disqualified.
• Finalists are obliged to commit to attending the awards ceremony on the 13th November 2025 in Birmingham. If a finalist is unable to attend the awards ceremony, a representative from their company must attend in their place. Book your table HERE
• All winners will be announced on stage and invited to collect their trophy at the awards ceremony.

*All judges are independent to the National Sales Awards team to ensure ethical and impartiality standards are upheld. Also, our Head judge will oversee the whole judging process to maintain quality and fairness.