Convince Your Boss (or CFO)

Why You Should Attend the National Sales Conference

Investing in the Future Success of Your Business & Team

Attendee Justification Letter – Convince Your Boss (or CFO)

Dear XXX

Re: My Training, Learning & Professional Development

I would like to exceed my targets, win & retain more business, explore ways I can improve performance and contribute more to [insert your business name] and help my colleagues. My personal development, success and growth within [insert your business name] is very important to me.

Is there a training and/or personal development budget available that I can apply for?

I’m writing to request approval to attend the National Sales Conference on 27 June at Hyatt Regency London Blackfriars Hotel and/or 14 November at the National Motorcycle Museum in Birmingham.

This is the UK’s only event dedicated to the advancement and development of revenue leaders, sales, marketing and customer success teams. Independently accredited by the CPD Standards Office & the Institute of CPD (Continuing Professional Development), all delegates receive a certificate of attendance and 12 months access to playback 200+ hours of educational video content.

Further more, it is the UK’s only event where the content is 100% education focused as opposed to being product or sponsor-led, they using only professional keynote speakers and not vendors.

Revenue leaders & top sales professionals attend every year to share ideas, best practices and learn new techniques to achieve better results. With keynote speakers, round tables and breakout sessions running throughout the day, the conference will provide me with advice from independent experts and thought leaders to help improve my results and performance for the business.

Plus, it is a sales event so everyone will be open to the idea of sharing contacts and leads with each other.

For further information on this development day, please visit

I understand there is a cost involved, so I have provided a breakdown for you to consider:

  • Registration Fee: £ xxx [check here for current price]
  • Travel: £ xxx
  • WiFi, Food, Drink & Car Parking: £zero, incl. with ticket
  • On Demand Playback of Speakers: £zero, incl. with ticket
  • 12 Month Subscription to a further 200+hrs of CPD Accredited Content: £zero, incl. with ticket
  • Hotel (if required): £ xxx


As a company if we book 5+ tickets we receive an additional discount, so this would be a great opportunity to bring the whole team together. Plus, there is an early booking discount running at the moment providing an extra saving!

I’d like to register before the early booking discount ends to save the business money. I’ll be sure to submit a post-conference report that will include an executive summary, major take-aways, tips and how I will apply what I’ve learnt from the day. I can also share relevant information with key personnel throughout the company.

Thank you for considering this request. I look forward to your reply.


A Rising Star!


“Train people well enough so they can leave, treat them well enough, so they don’t want to”