Attendee Justification Letter – Convince Your Boss (or CFO)

Dear XXX

Re: My Training, Learning & Professional Development is important to me

I would like to exceed my targets, win & retain more business, as well as explore ways I can improve my performance and contribute more to [insert your business name]. My personal development, success and growth within [insert your business name] is very important to me.

Is there a training and/or development budget available that I can apply for?

I’m writing to request approval to attend the National Sales Conference.

The UK’s only event dedicated to the advancement of revenue leaders, sales, marketing and customer success professionals. Independently accredited by the CPD Standards Office and the Institute of Performancre & Growth.

Furthermore, it is the UK’s only event where the content is 100% educational and performance focused as opposed to being product or sponsor-led. They only use professional keynote speakers, which would normally cost £100,000+ if we booked them for our own Sales Kick-Off event.

Revenue leaders & top performing sales professionals attend every year to share ideas, best practices and learn new techniques to achieve better results. With keynote speakers, round tables and breakout sessions running throughout the day, the conference will provide me with advice from independent experts and thought leaders to help improve my results and performance for the business.

Plus, it is a sales event so everyone will be open to sharing contacts and business leads with each other.

I understand there is a cost involved, so I have provided a breakdown for you to consider:

• Registration Fee: £ XXX [check here for current price]
• Travel: £ XXX
• WiFi, Food & Drink: £zero, incl. with ticket
• On-Demand Playback of Speakers: £zero, incl. with ticket
• Hotel (if required): £ XXX

TOTAL INVESTMENT IN MY PROFESSIONAL DEVELOPMENT: £ XXX

If we book 5+ tickets we receive an additional discount, so this would be a great opportunity to bring the whole team together. Plus, there is an early booking discount running at the moment providing an extra saving!

I’d like to register before the early booking discount ends to save the business money. I’ll be sure to submit a post-conference report that will include an executive summary, major take-aways, tips and how I will apply what I’ve learnt from the day. I can also share relevant information with key personnel throughout the company.

Thank you for considering this request. I look forward to your reply.

Regards,
A Rising Star!