The Converter's Playbook, is an exclusive, hands-on workshop for our community. This isn't a lecture; it's a collaborative session to share the actionable strategies and AI-powered workflows that turn pipeline goals into reality.

You will leave this workshop with a tangible plan and new skills, not just theories. Specifically, you'll walk away with:

A Draft of Your New AI-Powered Playbook: You'll have a collection of proven, actionable plays that you and your peers have shared. These will leverage AI and signal-based selling to create and convert pipeline, focusing on cadences and messaging that truly work.

Hands-On Mastery of the Salesloft AI Toolkit: You'll gain practical experience with the tools that drive efficiency. This includes best practices for using the Salesloft AI agents like Person & Account Research Agents for deep personalisation, leveraging Ask Salesloft for instant answers, or activating buying signals with Plays from Custom CRM Objects.

Actionable Solutions to Your Toughest Challenges: Through peer-led discussions, you will get answers and new strategies for your specific forecasting and reporting challenges. You'll learn how to use Salesloft's tools to improve accuracy and generate reports that provide genuinely actionable insights for your team.

Leave not with theories, but with the first draft of your new, AI-powered playbook for building a pipeline that converts.

All leaders and professionals wanting to maximise the opportunities that AI & digital transformation can offer in order to win and retain more business...

- C-Level, i.e. CRO, CSO, CCO, CMO, CIO, CFO
- GTM & Revenue Leaders
- VPs, Sales Directors & Heads of Business
- National, Regional & Territory Sales Managers
- Account Managers & Executives
- Business Development Managers & Executives
- Revenue & Sales Enablement Professionals

- Revenue & Sales Transformation: AI Implementation and Digital Integration.
- Go-To-Market Strategy & Alignment: Territory Planning & Segmentation
- Customer Acquistion & Lead Generation: Account-based Marketing (ABM)
- Revenue Growth Tactics: Best practices for pricing, forecasting & maximizing margins.
- Customer Retention & Expansion: How to align sales efforts with evolving customer needs.
- Data-Driven Sales: Using analytics and automation to drive predictable revenue growth.